Claritas Solutions - Simplifying IT Complexity
Jenny Bell - Marketing Manager
Jenny Bell
Marketing Manager
10 May 2023
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Claritas Solutions launch new look branding and website


  • New branding and website
  • Digital transformation at the forefront of business growth
  • Refreshed brand identity, vision and purpose
  • Our vision is to be recognised and respected as one of the UK’s leading technology organisations
  • Introducing the Claritas CHOICE Values


new look to Claritas Solutions

We’re excited to introduce you to the new look of our brand and website.

When Claritas Solutions started on the back of our MD Glenn’s engineer days working for BT and other third-party maintenance companies across the UK, the business was young and opportunistic. The company began life doing everything from writing programmes and building systems to overseeing the clients. These days as technology has significantly moved on, Glenn’s role is more about maintaining the culture of the company and nurturing the staff, who he sees as family. His focus is also about sharing the technology they create, collaboration with key partners and contributing to the greater good.

For the last couple of decades, technology has been super charged and is now the essential backbone of every company with digital transformation at the forefront of business growth. This year we have been undergoing some changes within and on the outside. We’ve been working on a new brand that communicates our team, ethos, client feedback and future plans. The power of people, the nature of innovation and collaboration means that we can flourish in the right spaces.

Over the last few months, we have poured our hearts into creating a new image and identity that would accurately depict our business today and into the future. Today, we’re thrilled to reveal our refreshed brand identity, vision and purpose. Our new look brand and website reflect the ongoing evolution of our business and our commitment to further developing us as a best-in-class technology services provider.


New Look, Same Us

Our logo is a fresh take on the ‘solutions’ element we have used since our establishment in 1996. This is because, with the new look, we still stand for the same ethos and commitment to the highest standards of solving complexity and providing independent solutions that work for our clients.

Moving on from the Claritas man – we have designed an icon that is special to us. It symbolises our strong belief that we can add something different to complete the picture – a ‘novel approach that works’, if you will.

Our new website has been thoughtfully designed to ensure that information about our services and solutions for both the private and public sectors is informative and easily accessible.

We’ve also refreshed our brand proposition (the unique identifiers of our business) and purpose. We feel these better represent what we are setting out to achieve going forwards.

Claritas New Mission, Vision & Values

Our Vision

Our vision is to be recognised and respected as one of the UK’s leading technology organisations. And that’s what drives us to go from strength to strength. 

Our Mission & Strategic Goals

Our mission is to accelerate IT Innovation in the UK by simplifying complexities and by being the catalyst for creating better technology solutions.

Our goals provide a summary of how we intend to achieve our vision;

1. To become one of the UK’s most recognised hubs of innovation and easy to do business with solutions provider  

2. With a collaborative partnership approach, we design reliability and resilience in everything we do

3. We aim to develop the best engineers in the UK by combining rigorous academic programmes with work on future Claritas products and solutions

4. A brand name synonymous with trust, integrity and unique thinking


Introducing the Claritas CHOICE Values;

At Claritas, we’re here to help clients deliver their strategic goals with use of technology. This means supporting our customers for the long term as they go on their digital journey. The only way we can be sure of this is by living our values, every minute of every day.

Living our values means making choices. To help us make the right choices, we’ve written the Claritas CHOICE Code. It explains how we can support our customers, our colleagues, our partners and Claritas, for now and the future. It helps us build trust and strong relationships with our communities.

Claritas CHOICE Values

Quote from Glenn Scaife, Claritas Solutions Managing Director,To realise our full potential, we need to ensure that our ways of working are in line with our growth plans. We believe that being an organisation with a strong and active value set will make Claritas stronger, more effective, and a more enjoyable place to work.’

Why not take a moment to read our – Claritas Mission, Vision & Values